25 Properties Under Management · 8 Franchise Brands · FT-Transformer Neural Pricing

Human revenue
managers,
AI-amplified.

AI-powered Revenue Management for US hospitality. Neural pricing engine, AI reputation manager, conversational AI revenue assistant — all built in-house at BFIS Labs. Properties under Hilton, Marriott, IHG, Hyatt, Choice, Wyndham, Best Western. Backed by named human revenue managers when judgment is needed.

See PriceCortex live Human-in-the-Loop ↓
Platform Activity Live
Properties under management 25
Hotels tracked across markets 115
Pricing decisions logged 700
Comp price observations 291,563
Total platform records 349,557
Neural network status Live · Inferring
Brands We Manage All marks property of their respective owners · We manage properties under these brands
Hilton
Marriott
IHG
Hyatt
Choice Hotels
Wyndham
Best Western
Motel 6
Hilton
Marriott
IHG
Hyatt
Choice Hotels
Wyndham
Best Western
Motel 6

Advanced OTA marketing.
We don't just list. We rank.

Paid amplification across the entire OTA ecosystem. Visibility Boosters on Booking.com. TravelAds on Expedia. Genius program management. GMB optimization. We actively buy rank, run promotions, and tune creative — so your property outperforms the listing next door.

Visibility Booster Genius Program Preferred Partner TravelAds Expedia Accelerator Member Deals Hotel Ads · Google GMB Optimization Promotions Manager Metasearch Bidding Wholesale Rate Mgmt
11 platforms · paid amplification active 11 channels managed
Human-in-the-Loop

The AI proposes.
The human decides.

Every property gets a named human revenue manager paired with our AI stack. PriceCortex pre-computes recommendations. Halo answers questions. Then Himanshu, Mehul, or Aaryan reviews, applies judgment, and pushes to PMS — in minutes, not hours.

01
AI proposes, humans decide
Every pricing recommendation, every review reply, every alert is generated by AI — and then validated by a named revenue manager before it reaches the hotel.
02
Override loop trains the model
When a manager overrides the AI, the reason is captured. The dataset of human-corrected decisions becomes the next training signal. The model gets sharper hotel by hotel.
03
Audit trail in plain English
Every rate change is logged. Every override is reasoned. Every conversation is permanent record. You always know who decided what, and why.
04
We own the full stack
Pricing engine, reputation engine, AI assistant, and (for independents) the property management system itself. No vendor stitching. No data lockout. No middleware tax.
See PriceCortex live
Real revenue manager Real-time decision channel Audit trail in chat history
PriceCortex · FT-Transformer · Live Inference Active
Inference
23ms
Confidence
94%
Output
$87

The technology
they wield.

BFIS Labs builds the tech. Our revenue managers wield it. Four flagship products, six platform modules, one AI layer — all owned, all integrated, none stitched together from vendors.

P
01 / Pricing
PriceCortex™
Dynamic Pricing Engine

Room-category-level neural pricing for US hospitality.

The first pricing engine that matches your King against their King — at the competitor level, by priority rank, updated twice daily. No averages. No multipliers. Halo-integrated, so every recommendation is queryable in plain English.

  • Six-step pipeline — room-category matching, rank waterfall, base price, risk capacity, market heat, floor/ceiling enforcement.
  • FT-Transformer architecture — neural network purpose-built for tabular hotel pricing data.
  • Halo-integrated — every recommendation is queryable in natural language with full reasoning.
Live in production
Pricing Records
700
across 25 properties · 4× daily
Open RM View See how it works →
P
02 / Reputation
PulsePilot™
Guest Experience & Reviews

AI-managed reputation for the guest experience era.

625 reviews. Three platforms. Tiered AI replies in your hotel's voice. Causal findings linking complaint themes to revenue at risk. GM scoring with bonus tiers — turning reputation work into a measurable, incentivized operating discipline.

  • Tiered approval system — AI auto-posts low-risk replies, escalates Tier-3 complaints to GMs.
  • Causal complaint analysis — every theme tagged with revenue-at-risk and payback-period estimates.
  • GM performance scoring — leaderboard with bonus ladder up to $5,000, drives behavior change.
Live in production
Reviews Managed
625
across Booking · Google · Expedia
Open PulsePilot
H
03 / AI Layer
Halo™
AI Revenue Manager

The AI layer that ties every product together.

On every page. Across every product. Halo knows your portfolio, your competitors, your performance, your guest feedback — and answers in natural language with citations. The revenue manager's superpower.

  • Cmd-K from anywhere — instant access from any product surface, 24/7.
  • Domain-trained — purpose-built on hotel revenue management concepts and industry vocabulary.
  • Citation-backed — every claim links to source data, every recommendation reveals its reasoning.
Live in production
Powered By
Haiku
Claude 4.5 · streaming
Try Halo
F
04 / Analytics
FolioLens™
Performance Dashboard

Consolidated multi-brand, multi-OTA performance intelligence.

One pane of glass for every property, every channel, every brand flag. Owners running portfolios across Choice, Wyndham, and Best Western finally see the whole picture — without exporting four spreadsheets and stitching them together.

  • Cross-brand normalization — RevPAR, ADR, occupancy, channel mix unified across PMS feeds.
  • OTA performance attribution — Booking vs Expedia vs direct, with conversion and commission analysis.
  • Portfolio benchmarking — your hotels against peer comp sets, real-time.
Beta Preview · Q2 2026
Target Ship
Q2
2026 · early access
Open FolioLens Request demo credentials →

The full platform.

Four flagships sit on top of six modules. Every module either feeds data into a flagship product or extends what the flagships can do. Built in-house at BFIS Labs.

05 · Intelligence Layer 2 modules · live · internal
C
Live
CoreSight™
Infrastructure Observability

Live view of all 34+ database tables. ETL health, pipeline statistics, row counts. Auto-updated daily by GitHub Actions. The data layer's vital signs.

Open CoreSight →
M
Live
CompMatrix™
Competitive Intelligence

De-duplicated view of all competitors per property. Sorted by data volume. Priority ranks fed directly into PriceCortex's six-step pricing pipeline.

Open CompMatrix →
+
Reserved
Future Module
Intelligence Layer

Slot reserved for the next intelligence-layer product. Likely demand forecasting or market segmentation.

06 · Distribution & Marketing 3 modules · in development
O
In Dev
OTAPowerPlay™
Performance Marketing

AI-optimized ad spend, conversion tracking, channel ROI analysis. Closes the loop with PriceCortex pricing intelligence — pay only for the bookings worth winning.

Q3 2026
C
In Dev
ChannelEdge™
OTA Distribution Control

OTA parity monitoring, channel mix optimization, rate parity alerts. Shifts the booking mix toward direct — where the margin actually lives.

Q3 2026
G
In Dev
GDSGateway™
Corporate & GDS Distribution

Corporate rate analysis, GDS performance metrics, travel-agent booking optimization. Sabre, Amadeus, Travelport — the segment midscale hotels usually leave on the table.

Q4 2026
07 · Operations 1 module · live · internal
S
Internal
SessionTrail™
Operations Audit Log

Full session-by-session build timeline. Live database stats. Infrastructure status. Auto-updated daily. The honest record of how the platform got built.

Open SessionTrail →
+
Reserved
Future internal tooling
+
Reserved
Future internal tooling
Platform · Live Signals Last refresh: 2026-04-24 · 13:16 UTC
Properties Managed
25
8 franchise brands
Hotels Tracked
115
Across 396 rate plans
Pricing Records
700
Live operational decisions
Comp Observations
291,563
Daily snapshots · 18-mo history
Total DB Records
349,557
Across 34+ tables
The Thesis

Hotels run their revenue operations on spreadsheets, gut feel, and the occasional vendor demo. We replace it with a neural pricing engine and a named human revenue manager, working as a single team.

Every other RMS targets the top 10% — Marriott full-service, Hilton conference hotels. The midscale and economy segment — Choice, Wyndham, Best Western, where most US hotel rooms actually live — has been priced and managed with multipliers and rules-of-thumb for thirty years.

We don't sell software. We sell revenue. Software is just how we deliver it.

Buildd From Ideas · 2026

Roadmap.

Real ship dates, not hand-wavy "coming soon." We commit to quarters and miss them rarely.

Q2 2026 · Now
Platform Live
  • Halo AI Revenue Manager — shipped
  • PriceCortex v2.3 — 25 properties live
  • PulsePilot — 625 reviews managed
  • FolioLens — beta · early access
Q3 2026 · Next
Distribution Layer
  • OTAPowerPlay — closed beta
  • ChannelEdge — closed beta
  • Multi-tenant client portals
  • FT-Transformer rollout
Q4 2026
Platform GA
  • FolioLens general availability
  • GDSGateway — closed beta
  • Halo for mobile + voice
  • 50+ properties under management
2027
Full Platform Maturity
  • All 10 modules in production
  • Cortex family expansion: DemandCortex
  • Direct-booking conversion engine